About Us

Board of Directors

Veronica Ferguson, President and Chief Executive Officer

Former Sonoma County Administrator (2010-2017); experience in public administration, economic and community development, law, leadership, and team facilitation.

Todd Sheffield, Vice President

Former CEO of Community First Credit Union (2003–2021); experience in banking, accounting, credit analysis, multifamily investing, community board volunteer.

Amanda Ruch, Treasurer

Assistant Auditor-Controller-Treasurer-Tax Collector, County of Sonoma.

Michelle Whitman, Secretary

Executive Director, Renewal Enterprise District, July 2019-present; Chair, Sonoma County Agricultural Preservation & Open Space District Advisory Committee.

Betzy Chavez

Education specialist, advocate for equity and social justice, 15 years’ experience leading youth and family-centered academic and social service programs. Member/Co-Chair Sonoma County Community Development Committee (2016 – present), and Mental Health Board (2020-present).

David Gouin

Dave brings 30 years of public service experience with the County of Sonoma, City of Vacaville, and City of Santa Rosa, where at the time of his retirement he served as Director of Housing and Community Services. Dave is a Board member for Redwood Credit Union, serves on the Board for Burbank Housing, and has been involved in several local organizations such as Petaluma Ecumenical Properties, the Santa Rosa Chamber of Commerce, and Leadership Santa Rosa.

Jen Klose

Executive Director of Generation Housing. Trustee, Clerk, or President of Santa Rosa City Schools Board of Education (2012-2020). Former attorney with real estate, lending and permanent supportive housing experience.

Advisory Board Members

Chris Coursey

Sonoma County Board of Supervisors; Chairperson, Renewal Enterprise District

Victoria Fleming

Santa Rosa City Council; Board member, Renewal Enterprise District


The RED Housing Fund proposes building not just homes, but communities to support sustainable living in a rapidly changing world. The RED Housing Fund is structured to be efficient, effective and sustainable organization prepared to facilitate creation of housing that meets shared public policy and community wide goals including increased density, transit-oriented development, protection of open space and community separators, improved energy efficiency, climate resilience and affordability, and equity. The RED Housing Fund will jumpstart the shared vision of the City of Santa Rosa, the County of Sonoma to harness regional action to meet our community’s diverse housing needs and to protect the environment, support economic vitality, and improve the quality of life for all the region’s residents.

Our Funders


Let’s build something together.


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